Three Steps

Keyword Research, Competitive Intelligence, SEO

Setting the Foundation for Success

Keyword Phrase Research, Competitive Intelligence, and SEO

Designing and building a website that is ready for business begins with 3 steps.

Keyword Phrase Research
Competitive Intelligence, and
SEO (Search Engine Optimization).

This 3-step foundation of Research, Intelligence and Optimization will jumpstart opportunities for success on the Internet. This important work will give you focus, clear expectations, and a smart marketing strategy for growth and success into the future.

Flagstaff SEO Web Design by Charlotte Howard specializes in creating custom, carefully planned websites built on a solid foundation of certified SEO research. We want the website we build for you to be seen in the Search Engines as soon as possible, in the right places.

1) Keyword Phrase Research

Keyword phrase research MUST be done before you do anything else.

Keyword phrase research tells you:

What keyword phrases people are typing the search engines,
How often these phrases are being typed in,
How many competitors you have for all those phrases
Adwords traffic and average CPC values

Once you have the numbers, you can then analyze the competitive landscape for every phrase.

2) Competitive Intelligence

Competitive Intelligence tells you EXACTLY what you need to do per keyword phrase to rise above your competitors in Google. Competitive Intelligence helps you easily evaluate the sophistication of your competitors. How does Competitive Intelligence do this?

It compares your website to theirs, and very clearly shows you vulnerabilities. If you know where your competitors’ websites are vulnerable (and your own website, if you have one), you know where the opportunities are for success.

What kind of information can you find out about your competitors (and yourself)?

Compare domain age
Compare size of websites
Compare page rank
Compare number of indexed pages
Compare number of inbound links
Compare critical on-page SEO work
And many more key factors!

This information is so important to know before designing a website. I have had clients CHANGE their whole business, get new domain names, create new taglines, change strategies, and more because of this information.

Realistic Expectations

Knowing these facts gives you realistic expectations about the effort involved to succeed online, how long it will take, and the costs. It is the blueprint and the foundation for your entire website. It is the WHY.

3) Flagstaff Search Engine Optimization (SEO)

…Putting it all together to get your website in front of the right people.

SEO is about facts, intention, intelligence, intuition and realistic expectations.

I have one question for you. What good is a website if no one can find it?

SEO is doing what it takes to get traffic to your website. Traffic is people. It is people cruising the internet, trying to find the answers to their questions, the solutions to their problems. They are trying to find YOU.

What is Foundational SEO?

Foundational SEO involves research, competitive analysis, creative decision making, and taking advantage of opportunity. It is the third part of our SEO and web design process from the beginning. The purpose of SEO is to:

Improve your website’s search engine rankings,
in the organic section of a search engine’s results page (SERP),
for as many relevant phrases as possible.

It is a process that considers how search engines understand web pages and what people are searching for. It involves optimizing your text and your code. Optimizing your website as it is being built creates a firm foundation and focus to your web pages. This ground work supports and complements all other types of Internet marketing.

To put it simply, we use SEO to place your website on page one of the search engines, and as high up on page one as possible, using the best (highest ROI) keyword phrases for your business.

Who should optimize?

Anyone planning a new website
Anyone whose website isn’t optimized
Anyone who wants to increase their current website’s effectiveness

Questions? Give Us a Call

Call us today to schedule your FREE 30-minute consultation about SEO and your website. We look forward to discussing your internet needs with you and providing a website design and internet marketing package that is perfect for your online presence!

: Give us a call:

928-300-9147

: Send us an email:

char@SEOwebdesignflagstaff.com

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We LOVE our Customers!

What Clients Say

Testimonials

Stunningly Beautiful website! I can’t stop looking at it... I can’t thank you enough. For us to have a brief conversation and then being able to turn it over to you and Kim, was touching. I trusted Kim and she trusted you and now AD Tours is ready for another 40 years. Makes me tear up. This is a big deal. You’ve a customer for life.

Cody Little ,

Owner, Adventure Discovery Tours

The business cards are wonderful! I really love them. I had no idea that cards could look so wonderful while still being incredibly marketable! Thank god I found you!!!

T.W. ,

Owner of Hiking Company

I hope you have a great day and a wonderful new year. Thank you for making my website the best ever. I just love my website!

J.C. ,

Sobriety Coach

Thanks again for all your help, Char. Your knowledge and professionalism made it a pleasure working with you and I would definitely recommend you to other companies.

M.L. ,

Technology Company

Char was great to work with, very accommodating and very professional. The site was up for about a week and we were on the first page of Google!

M.J. ,

Home Maintenance and Repair Business

Char, you created the ultimate web site for us. It is far beyond anything we could have imagined. It is so easy to navigate that even computer dummies like us don't get lost. The site is gorgeous too. So tasteful and clean. We could not be more pleased with your artistry not to mention the joy it is to work with you.

E.S. ,

Special Events Company

Thank you so much for ALL of your expert support, creativity and friendship over the years, Char. I wish you continued success, happiness and good health.

S. D. ,

Hypnotherapist

Wow! There is an old Bedouin proverb 'God took a handful of southern wind and blew life into it, creating the Arabian Horse' ... Char, you can take a vision and give it life... Thank you for seeing what's in my heart and making it real. 🙂

T.B. ,

Non-profit Business Owner

Charlotte Howard Web Design exceeded my expectations; I have a website that is beautiful and professional! Within two weeks I was on page one of google and had business lined up locally and in South Africa. Thanks again. I love my website!

I.S. ,

Equine Therapy Business Owner

Just to let you know how much I appreciate your great skills, wonderful positive attitude and fantastic results you have produced for us....many blessings.

A.B. ,

Hotel Owner

I have looked at thousands of websites. Your websites consistently present the perfect balance of beauty and information. That's why I am hiring you to create my new website.

E.B. ,

Boutique Business Owner