Three Steps

Keyword Research, Competitive Intelligence, SEO

Setting the Foundation for Success

Keyword Phrase Research, Competitive Intelligence, and SEO

Designing and building a website that is ready for business begins with 3 steps.

  1. Keyword Phrase Research
  2. Competitive Intelligence, and
  3. SEO (Search Engine Optimization).

This 3-step foundation of Research, Intelligence and Optimization will jumpstart opportunities for success on the Internet. This important work will give you focus, clear expectations, and a smart marketing strategy for growth and success into the future.

Flagstaff SEO Web Design by Charlotte Howard specializes in creating custom, carefully planned websites built on a solid foundation of certified SEO research. We want the website we build for you to be seen in the Search Engines as soon as possible, in the right places.

1) Keyword Phrase Research

Keyword phrase research MUST be done before you do anything else.

Keyword phrase research tells you:

  • What keyword phrases people are typing the search engines,
  • How often these phrases are being typed in,
  • How many competitors you have for all those phrases
  • Adwords traffic and average CPC values

Once you have the numbers, you can then analyze the competitive landscape for every phrase.

2) Competitive Intelligence

Competitive Intelligence tells you EXACTLY what you need to do per keyword phrase to rise above your competitors in Google. Competitive Intelligence helps you easily evaluate the sophistication of your competitors. How does Competitive Intelligence do this?

It compares your website to theirs, and very clearly shows you vulnerabilities. If you know where your competitors’ websites are vulnerable (and your own website, if you have one), you know where the opportunities are for success.

What kind of information can you find out about your competitors (and yourself)?

  • Compare domain age
  • Compare size of websites
  • Compare page rank
  • Compare number of indexed pages
  • Compare number of inbound links
  • Compare critical on-page SEO work
  • And many more key factors!

This information is so important to know before designing a website. I have had clients CHANGE their whole business, get new domain names, create new taglines, change strategies, and more because of this information.

Realistic Expectations

Knowing these facts gives you realistic expectations about the effort involved to succeed online, how long it will take, and the costs. It is the blueprint and the foundation for your entire website. It is the WHY.

3) Flagstaff Search Engine Optimization (SEO)

…Putting it all together to get your website in front of the right people.

SEO is about facts, intention, intelligence, intuition and realistic expectations.

I have one question for you. What good is a website if no one can find it?

SEO is doing what it takes to get traffic to your website. Traffic is people. It is people cruising the internet, trying to find the answers to their questions, the solutions to their problems. They are trying to find YOU.

What is Foundational SEO?

Foundational SEO involves research, competitive analysis, creative decision making, and taking advantage of opportunity. It is the third part of our SEO and web design process from the beginning. The purpose of SEO is to:

  • Improve your website’s search engine rankings,
  • in the organic section of a search engine’s results page (SERP),
  • for as many relevant phrases as possible.

It is a process that considers how search engines understand web pages and what people are searching for. It involves optimizing your text and your code. Optimizing your website as it is being built creates a firm foundation and focus to your web pages. This ground work supports and complements all other types of Internet marketing.

To put it simply, we use SEO to place your website on page one of the search engines, and as high up on page one as possible, using the best (highest ROI) keyword phrases for your business.

Who should optimize?

  • Anyone planning a new website
  • Anyone whose website isn’t optimized
  • Anyone who wants to increase their current website’s effectiveness

Questions? Give Us a Call

Call us today to schedule your FREE 30-minute consultation about SEO and your website. We look forward to discussing your internet needs with you and providing a website design and internet marketing package that is perfect for your online presence!

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